The latest iPhone, Apple Watch, and AirPods lineups arrive in stores worldwide
Apple has launched its newest iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5, making them available globally.
What happened
Apple introduced its latest product lines, including the iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5, which became available in Apple Store locations globally on September 18.
Customers worldwide celebrated the new arrivals, engaging with Apple team members who provided hands-on demonstrations and personalised shopping assistance. John Ternus, Deirdre O’Brien, and Greg Joswiak were present at the Apple Fifth Avenue store in New York City to greet customers.
Who's behind it
The product launch was conducted by Apple, a global technology company.
Key individuals, John Ternus, Deirdre O’Brien, and Greg Joswiak, participated in the launch event at the Apple Fifth Avenue store in New York City.
Why it matters
The launch offers customers multiple avenues to explore the new product range, whether through in-person visits, online at apple.com, or via the Apple Store app.
Apple Specialists are available to assist customers with various services, including trading in older devices through Apple Trade In, exploring payment solutions like Apple Card financing, opting for annual upgrades with Apple Upgrade, or setting up new devices using Personal Setup.
AI-assisted reporting. This story was drafted with AI assistance from the sources listed above and reviewed against our editorial rules before publication. Facts carry source provenance. Figures, investors, founders and quotations are never generated — if a detail is not in a source, it is not published.
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